Q-FORCE PROMO


Timeframe: Feb 17-Feb 21, 2023

Disciplines: Advertising, Illustration
︎︎︎ Process




ABOUT


Over the span of a weekend, I sought to make better promotional material for Netflix’s queer animated series, Q-Force. This show had an infamously poor reputation for its promos.

In watching the show for myself, however, I could see the passion put into it. I also realized how fun and engaging the show and its characters can be! I wanted to convey each character’s unique role in the spy group they make up, and build intrigue for the story this show has to tell.
 





THE KEY ART POSTER


Each character is represented by a  silhouetted hand holding an item related to their specialty in the Q-Force. We’ve got the hacker, the weapons specialist, the mechanic, and the master of disguise!

With these visuals, there is only a subtle nod to the fact that every member of this team is LGBTQ+. Their identity shouldn’t be the only reason people watch this show, and we shouldn’t make the queer community a commodity to earn brownie points amongst audiences.
 






NETFLIX THUMBNAILS


These thumbnails would be present throughout Netflix’s website when people are searching for the show.